It's Time to Create Your Ideal Client Profile! Without an Ideal Client Profile (ICP) you’ll find yourself working too hard, spending too much, and wasting valuable marketing potential. I know because, like so many other business owners, I have been there. So what is an Ideal Client? Believe it or not, it isn’t just anyone with a checking account! You’ll know your Ideal Client because they’re your best client. How do you spot your Ideal Client? They: • Easily pay you on time and don’t ask you to lower your prices. • Understand and value what your services can help them accomplish. • Refer you to others without even being asked. • Are repeat clients whenever

You know how you purchase a teal car (or your favorite color or type of car) and then all of a sudden it seems as though everyone has that car? Without getting technical,  what's happened is that you've stimulated a part of your brain that notices such things. The same thing happens in business. Once you create your ideal client profile; listing the exact person you want to work with -- you'll notice them around you in droves. I've seen the same thing happen within days of creating an ideal employee profile, ideal partner profile, ideal boss profile, ideal office, and so much more. Try it! If you don't know where to start, go here http://www.CorporateSecretsMarketing.com/eyb/tele/idealclient.html P.S.: Technically it's

“But I want to have more than one target audience!” "I'll get bored if I only work with one type of client."  I’m told this over and over and over again. Actually, the most successful companies started out with one ideal client and one niche. You may have that too, but you may have additional market segments. And there might be added income available when you look at these segments. Let me explain. I was working with a leadership coach (her niche) who was targeting executives (ideal client); and working this way wasn't working for her. Then I asked her to create a list of everyone she could possibly help. It was a very long list that

1) You want to make more money and you know that your current ICP can't afford another raise. 2) You are ready for a challenge and creating a new product or package of services is just what the doctor ordered. 3) You're underpaid and the only way you can give yourself a raise is to get better clients. 4) Your market has no demand for what you offer. 5) The niche you've enjoyed is getting smaller or being replaced or merged. 6) You are getting referrals often, but you need a change in venue. 7) You've been attracting a higher-quality client for a while; now it's time that your brand reflect it. 8) You've been targeting

It’s a costly and hard-learned lesson in business: saying “no” to an interested prospect that does NOT fit your ideal client profile. It’s counter intuitive, but taking just any client who responds to your advertising may cost you money, aggravation, and time. Remember, your ideal client: a) has done their homework and is ready to hire, b) doesn’t haggle with you about price because they value what you’re offering, c) comes back when they need you again, d) is your biggest fan who sends you testimonials without asking, and e) automatically refers you to others. If you don’t choose a niche, you’ll constantly have to learn the ins and outs of other industries, marketing segments, consumer