Well, you never know what will happen when you spend the necessary but long hours creating your ideal client profile, critiquing it from time to time, and truly target marketing. Let me explain just one way it's helped me recently, over and over again. I bet you can think of something similar to do as I've done through an association's trade paper or ezine where YOUR ideal clients "hang out". Over time I've submitted articles to N.A.F.E. (National Association of Women Executives). It's an organization I joined in the late 1970's, was a member of till I left Wall Street in the early 1990's and then rejoined about 4 years ago when I realized, duh, that

Do you know who your ideal client is? Most business owners don't really know. They guess! And because they guess, they're working way too hard, marketing too much, and spending too much money. I know because I've been there, done that. Now, let me start by telling you that your ideal client is also called your target client or best client. What it's called isn't as important as defining yours! How do you define your ideal client? You know that you have attracted your ideal client because your client: Values your service and doesn't ask you to lower your prices. Easily pays you and is always on time. Comes to you already understanding what your services

Many business owners market to everyone and anyone. They “think” this will get them more business. How wrong they are! Do you describe your clients as… Willing to pay Breathes Has skin Anyone Everyone who.. When you market to everyone you’ll attract “clients from hell.” They’ll eat up your precious time, they won’t trust you, they’ll nickle and dime you AND they either won’t pay you on time OR they will run out on you without paying. Here’s the thing. If you work with every prospect that comes to you; you’re not working smarter — you’re working harder. You WANT to tell people who aren’t ideal “no”. You WANT to attract great clients. No one wants