30 September 2014

9 Steps To Effective Marketing

2022-08-07T17:41:26-04:00September 30th, 2014|3. Marketing|0 Comments

“If you don't determine your firm's niche, your clients--each and every one of them--will do it for you.” - Maria Marsala, Business Transformer   Most financial advisors attempt to attract more clients to their firms with “Spaghetti Marketing.”  This entails throwing different marketing strategies against the wall and seeing what (if anything) sticks.  Spaghetti Marketers stay very busy, but are not as productive or profitable as they know they can be. Prospects gathered via Spaghetti Marketing rarely, if ever, develop into ideal clients. These prospects only have one thing in common: breathing. Chances are, they’ll be clients from hell. You’ll waste time and money while engaged in this unfocused marketing mode. Many aspects of your life will

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24 September 2014

Why Finding Your Niche Leads to More Success

2022-08-07T17:41:27-04:00September 24th, 2014|Niching & Attracting Ideal Clients|0 Comments

13 Business & Finance Experts Reveal Why Finding Your Niche Leads to More Success   What are you doing to separate yourself from the competition? Several experts in the finance and business world believe that niching is one of the best strategies you can use to stand out and increase your profitability.   Now here’s a quote, one of my favorite business quotes, which I bet you’ve often heard or seen online. It’s MORE OFTEN miswritten or misquoted, so to set the quote right by my colleague, Bob Burg, here it is:   “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” Bob Burg, entrepreneur

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7 September 2014

11 Celebrities Endorse the Advantages of Finding Your Niche

2022-08-07T17:41:27-04:00September 7th, 2014|Niching & Attracting Ideal Clients|0 Comments

When some of the most famous and highly-respected experts in the world give advice about niches, I sit up and pay attention. The diversity of industries represented by the quotes below only cement my belief that selecting and serving a niche is a key element to success--no matter what business or industry you’re in.   “Rock music is niche.” Bono, Irish singer-songwriter, musician, venture capitalist, businessman, and philanthropist   “We expand what we focus on.” Wayne Dyer, American self-help author and motivational speaker   “Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” Nate Parker, actor and musician   “Between parts

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2 August 2014

Gain More Exposure With This Often Missed LinkedIn Feature

2022-08-07T17:41:29-04:00August 2nd, 2014|Social Media|0 Comments

Often, when I conduct a search on Bing or Google for a firm, what comes up first is the company's LinkedIn Profile -- or an employee’s. It's strange, but true. A LinkedIn profile shows up even before the website they spent thousands of dollars to create!     Using LinkedIn When you use LinkedIn, you're using it personally. That's why the User Agreement states that you must upload a personal photo on your profile and when you fill in the profile, it asks for your first and last name. You have created your summary and experience to include keywords (where you're located, where the clients you service are located, your specialty, etc.) in your description OR

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2 May 2014

Techology Alert – Update Internet Explorer, Adobe, Java (and more)

2022-08-07T17:41:30-04:00May 2nd, 2014|Technology|0 Comments

If you use Internet Explorer, then this alert pertains to you. And if you use Microsoft Office, an Apple, Adobe Reader, and Java some tips below can assist you, too. I figure that while people are updating software, you might as well make sure that you've got the most recent versions of other basic computer and business software, too. Recently, you may have heard about a major security flaw in Internet Explorer. If you have XP (yes, you read that right) up to the current edition of Internet 11 on your computer go here to learn how to Update your settings Another update is also available, this one from Java, and has nothing to do with

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