Social networking is NOT new. I first found what could be called social networking back in 1995, but even then it was old. In the 1960's or 70's it starter out as Usenet I knew it as alt newsgroups. Back in 2004, it was the only way to meet others online; it just wasn't used to often for or buy businesses. Think Prodigy Forums, think "forums" for any type of person or problem, think AOL Groups. Fast forward again... Today, all consolidated business, strategic, marketing, and financial plans should include at a minimum discussion about social marketing/media. Most should include integrated marketing and network strategies. Integrated = a variety of marketing strategies that build on each

This week I received a message on LinkedIn from someone who will remain nameless, who said "I would be interested in making a connection with you and getting to know you. Is there a time that we could set up to connect?" Short, sweet and to the point and included an email address. After checking his website, I saw that it made sense for us to talk and emailed him back some days and times I was available to talk. I too was interested in learning more about his company and the association he runs; it would be a good connection. So far, really good, right? However, instead of an email with a time and date