More women are using golf to foster business relationships
http://www.post-gazette.com/pg/10195/1072541-28.stm?goback=%2Egde_31805_member_26080283
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July 2010
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July 2010
Tell us about your company / in less than 35 words
Networking strategically is important all the time and a very good use of our expense money. I learned that on Wall Street when I had an expense account . Every now and then my boss would notice a name on my AMEX card that he didn't recognize. I had to explain the "who what where" of our meeting, then it as approved. Networking strategically in these economic times is imperative. It "puts the boss back into our businesses" when we wear our boss hat and watch who we're spending time with or where we're spending our training or networking dollars. And it's so important to capture the attention (or repel people) at meetings or even through
18
July 2010
10 Questions You Must Be Able to Answer Before Going to a Networking Event
An elevator speech (verbal logo, business snapshot) or Unique Selling Proposition (USP) is a "must have" for networking. But so are the answers to many other basic questions, too. These maybe questions that business owners don't readily have their own answers to but should! They aren't as neatly answered by your USP, so consider practicing your response to each of them. How? Use your mirror and practice on your family and friends. Think about networking as a job interview with several interviewers--and as with an interview, you have to think about your experiences and sum them up neatly, demonstrating how your expertise benefits others. And remember. When you're networking and you ask someone these questions and
17
July 2010
Guest Article: Easy SEO for WordPress
Once you make the commitment to blog on a regular basis, take the next step to ensure all of your hard work is rewarded: Focus on the search engine optimization (SEO) aspects of your blog. Whether your intent is to communicate information to existing customers or to build relationships with new prospects, a shared goal should be attracting as many targeted visitors as possible from search engines. In my opinion, the content or articles that you write for your WordPress blog (or any blog, for that matter) is the most important part of your SEO efforts. Write content for humans first — your visitors — never just for search engines. The way I see it; if
16
July 2010
10 Reasons Why YOU Want To Choose YOUR Clients
It’s a costly and hard-learned lesson in business: saying “no” to an interested prospect that does NOT fit your ideal client profile. It’s counter intuitive, but taking just any client who responds to your advertising may cost you money, aggravation, and time. Remember, your ideal client: a) has done their homework and is ready to hire, b) doesn’t haggle with you about price because they value what you’re offering, c) comes back when they need you again, d) is your biggest fan who sends you testimonials without asking, and e) automatically refers you to others. If you don’t choose a niche, you’ll constantly have to learn the ins and outs of other industries, marketing segments, consumer