15 July 2010

Ya Never Know, But It Still Helps To Target

2022-08-07T17:47:07-04:00July 15th, 2010|Niching & Attracting Ideal Clients|0 Comments

Well, you never know what will happen when you spend the necessary but long hours creating your ideal client profile, critiquing it from time to time, and truly target marketing. Let me explain just one way it's helped me recently, over and over again. I bet you can think of something similar to do as I've done through an association's trade paper or ezine where YOUR ideal clients "hang out". Over time I've submitted articles to N.A.F.E. (National Association of Women Executives). It's an organization I joined in the late 1970's, was a member of till I left Wall Street in the early 1990's and then rejoined about 4 years ago when I realized, duh, that

Read More
11 July 2010

6 P’s of Marketing

2022-08-07T17:47:08-04:00July 11th, 2010|3. Marketing|0 Comments

Plan, Pick, Price, Package, Promote, Prove 1. Plan your marketing strategy. 2. Pick a way to market. 3. Price it right. 4. Package it professionally. 5. Promote your product/service. 6. Prove that it works. If not, go back to #1. © 2003 Maria Marsala.

Read More
21 June 2010

How To Create Your First Website in Less Than 5 Hours Using LinkedIn

2022-08-07T17:47:10-04:00June 21st, 2010|Social Media|0 Comments

When it comes to websites, you have many choices. You actually may have TOO many choices. That's one of the reasons why many small business owners are using yahoo or gmail email accounts (a big no, no in business), hope that no one asks for their website URL or they're just loosing business because they don't a website or their website reads "under construction" or "I'm parked" If you hire a web designer too quickly you may spend a fortune on your first website only to hate it a few months later. In fact, I never recommended that a business owner pays to have their first site created for them. Instead create your own (it's not

Read More
3 June 2010

Public Relations Tips for Small Business Owners

2022-08-07T17:47:10-04:00June 3rd, 2010|3. Marketing|0 Comments

According to the dictionary, Public Relations is "a promotion intended to create goodwill for a person or institution." It's an often overlooked are of marketing and way for a company to quickly build credibility and notoriety. Why is it overlooked? Often it's because when small business owners think of PR, they think it's going to cost them big bucks. But it doesn't have to be that way. And for most small business owners, it shouldn't have to be that way until you're ready to pay someone else the big bucks to do it for you. Yes, big companies pay big bucks for a professional PR strategist to work for them on a monthly retainer basis. Ten

Read More
Female Financial Advisor Coach
Go to Top