It’s important to update your website yearly.  For sure, you want to update the copyright date every December or January of each year to match the new year.  If your site reads (c) 2014 name of company, people “may think” your site is 4 years old and you may be out of business.  So, keep the date current with this year’s date. Every two years, ask your marketing consultant to give your site an hour once-over.  They’ll look at things such as: Are the code, theme, and plugins current? Do the photos reflect your ideal clients and are their clothing or hair styles current? Do the words need to be updated? Are the fonts or formats

Today starts a series outlining my business marketing pet-peeves! My pet-peeves are often simple things people don't do that may cause them to lose a prospect or clients. Now, I'm not sure how many I have, but we'll see over the next few months. ===== You've just met someone at an event, and gave them your business card because they may be an ideal client, wanted more information and you said it was on your website, etc. Your website domain name (URL) is more than one word. Maybe it includes an initial or numbers. You have included it on all your marketing materials. Let's look at how it's written. From my experience, there is a 70%