About Maria Marsala

An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader when female executives were as rare as pink diamonds. For 25 years, Maria streamlined Fortune 500 companies, nurtured non-profits, and discovered her niche—mentoring women CEOs and executives. Armed with corporate secrets and life coach credentials, Maria founded Elevating Your Business to help female financial professionals live better using her proprietary brand of consultative-coaching. Contact Maria today and take the first step toward freedom, full-fillment, and a sparkling quality of life!
Maria
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7 July 2019

Do your friends know this about you?

2022-08-07T16:12:05-04:00July 7th, 2019|Networking|0 Comments

Sometimes I am reminded of the best way to gain new clients.  In coaching, it's called the "Jane Smart Letter".  I first learned about the concept from a coaching school.   I'm never surprised of the results the Jane Smart letter brings.  (Thomas Leonard, the author of the Jane Smart Letter, in case you don't know, is the father of coaching and a former financial planner.) No matter how long you've been in business, it's never too late to mail a Jane Smart letter, as in with a stamp.   It's especially important if you haven't formally told your friends, relatives, and former colleagues what you're in business. You’re doing them and your business a disservice.  Plus, you're

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7 July 2019

Why write a book?

2022-08-07T16:12:05-04:00July 7th, 2019|Writing Articles|0 Comments

My coaching mentor happened to be a former financial planner, my boss for a few years, and "the father of coaching".  Thomas Leonard taught me that writing wasn't as difficult as I made it out to be. He could, and often did, design a new website every day -- including all the words of another new coaching program.   He wrote 100's of top ten articles and turned the best of the best into a book.  He also offered the coaches he was training the opportunity to include their own top ten lists on his site. To become published, all I had to write was a title, short introduction, and ten tips.  That was it.  If

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7 July 2019

23 + Ways to Drive Traffic to Your Website and Keep Them Coming Back!

2022-08-07T16:12:06-04:00July 7th, 2019|Website Development|0 Comments

Here are some tips on what you can do to bring traffic to your website. Create a marketing plan so you can plan what to put on your blog monthly. Find easy ways for your clients to pay you and if possible, giving people an option to pay you online. Keep the timing of each page to a minimum. Get out and be in places your ideal clients "hang out”. Network: speak at meetings joining groups, etc. Be consistent with your company’s brand. Check the links on your site to make sure they work.  While people will forgive blog links that don't work, they will leave a website whose navigation links aren't working. Make sure your

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7 July 2019

What the Heck is Marketing Really About?

2022-08-07T16:12:06-04:00July 7th, 2019|3. Marketing|0 Comments

Here's Coach Maria's definition:  Marketing is about letting people know what you do, just for the heck of it. It's about building relationships, connecting with others, and letting them know how your service (or product) adds value to their lives. Marketing must be done in a way that is 100% geared to your ideal clients even though you're looking to reach prospects. It does not stop once you onboard a client. It's about tapping into the needs (challenges, frustrations, pain points) of your ideal clients. But it's 1 step more. You need to let your prospects, website visitors, newsletter subscribers, etc. know that you understand what they're going through and you have the solution to their

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2 July 2019

9 Qualities of Your Ideal Clients

2022-08-07T16:12:06-04:00July 2nd, 2019|Niching & Attracting Ideal Clients|0 Comments

Let's get right to the point.  As a business owner, we all want great, long-term clients.  This is where the adage "you get what you envision "comes into play. Are you envisioning your ideal or best clients walking into your office or contacting you online?  OR are you running your business based on scarcity? If you own a service business, your niche must be in a lot of pain, dealing with major challenges, frustrated, or sick and tired of the status quo.  Otherwise, they are not going to look for outside help, ergo, they're not going to hire someone like you ... at any price!   What Makes a Client Ideal? I'm often asked, "What makes

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