Is your target market too wide?
In establishing a new ideal client profile, there is much to think about. We usually start wide and over time narrow things down. Example: There are approx. 155.6 million women in the United States. If your niche is women, that is a WIDE target. You'll drive yourself nuts seeking out clients, through networking, social marketing, speaking, etc. But let's say that instead of "women", we started narrowing your market -- just a bit. How about women, ages 30-55, who are financial advisors, planners including accountants and CPA's? Does that narrow it down? Does that give you a clearer picture of who to market to? And over time you can narrow that market down even more. OR